Google ‘how much money do YouTubers make’ and you’re bound to get many pages of results. Everyone wants to know how these self-created virtual stars make the big bucks. Jenna Marbles is one of those YouTubers whose financial success is a big question to many. Marbles’ comedic skits and monologues meshed with her genius social media marketing skills have earned her a top spot in YouTuber royalty. Marbles, who borrowed her stage last name from her Chihuahua, has produced hundreds of videos since 2010. She got her start with a whip-smart and bizarre video called, “How to trick people into thinking you’re good looking,” which as over 65 million views and counting.
It’s estimated that Marbles’ annual income hovers around $80,600 and $1.3 million. In a matter of a few years, she went from living in an $800 a month room in Boston to renting a townhouse in Santa Monica worth $1.1 million. In 2012, her worth was projected to be $346,827. Like most YouTubers, Jenna works out of her home, and her expenses are not reflective of the typical freelancer, let alone an office worker. Want to live out the swanky life of YouTube’s rich and famous? Here’s how to make money as a YouTuber:
Attract subscribers. Figure out what kind of brand you want to promote. Marbles uses her unique wit and sense of humor to create one-of-a-kind content that draws in subscribers from all walks of life. What’s a topic that you connect with? Marinate over themes and skills that you could market and start brainstorming skits. All that’s required is an internet connection and a camera, so when you feel ready, hit record.
Get support. Marbles has created a close-knit team to help YouTube brand grow and thrive. A personal assistant, business manager, and a savvy technical officer all help out behind-the-scenes so that she can focus on bringing in the clicks. Surround yourself with friends and family that will encourage your YouTube dreams, and are willing to give constructive criticism of your ideas and branding techniques. For newbies, consider working with an editor who can help you help craft an engaging visual narrative.
Say ‘yes’ to ads. According to TubeMogul, those 30-second ads that show up before or in the middle of videos (unless you have an AdBlocker) bring in $7.60 per 1,000 views. Remember that most people will do anything to not have to watch an ad, so avoid featuring them in every video. One industry expert told The New York Times that most YouTube stars only include an ad in 20 percent of viewed content, which would earn them around $1,100 per million views. Develop a pricing structure, so when approached by advertisers you can present your rates.
Create a routine. Treat your YouTube channel like it’s a real TV program. The best way to maintain a fan base is to publish videos on a schedule. Jenna posts her videos every Wednesday, and the topics range from tech reviews to ironic makeup tutorials.
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