Well-organized email marketing can bring great benefits to the business; increase the number of sales and contribute to the growth of the consumer audience. However, of course, such an effect can be achieved only in case when your email will not become a “victim” of SPAM filters. Everyone who invests efforts, time and money in email marketing should know how to avoid this very unpleasant phenomenon. Getting your mailing to the SPAM-list of email services threatens not only in vain the effort spent, but also the loss of a significant part of the audience. The only way to deal with this problem is to understand the principles of postal services, to understand the criteria by which they evaluate the mail, and for what particular “sins” email can get into SPAM folder. Getting marked as spam poses problems in multiple ways: Not only does being marked as spam reveal there’s room for improvement in the content you’re sending, it also negatively affects your deliverability and your sender reputation. Ultimately, this means your next email is more likely to get blocked by spam filters and never make it into your subscribers’ inboxes.
We do not know all spam algorithms, and in fact, it is good, because their availability to the average users would allow true SPAMERSto swamp our mailboxes with all sorts of rubbish. However, using the information below, you will significantly increase the chances that your valuable and useful newsletter will reach your addressees. In order to do this, you need to make sure that your mailing list do not contain items from the following checklist.
- The subject line written in capital letters. In the marketing world, the text written with CAPS LOC is always perceived as a cry. This does not appeal to the recipients of the letter, but more importantly, a similar header is a red checkmark for SPAM filters.
- You did not use excessive number of exclamation points in the text. In addition, did not set up a dozen characters of the question, dots or any other special characters.
- Do not color the subject line and the text of the letter in different colors. This is a really bad idea. Particularly negative spam filters react to the use of red bold font. Find a way to emphasize the content of the letter in another way.
- The newsletter does not come from a bad reputation IP address. There are special services that you can use to check your IP.
This infographic shares some best tips for creating high-quality emails your subscribers can’t wait to read in order to ensure your emails don’t get marked as spam:
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